Avita's story

We are a South African based, women-owned technology business that has come a long way since our humble beginnings in 2017.

What started out as a small business based in South Africa has now grown into a successful and well-known enterprise servicing clients across the continent.

Our journey

In 2017, we began this journey as At Play Interactive Talent and launched the product Avita to improve the recruitment process for talent managers, employers and candidates alike.

Why? Employers deserve to fulfil their vision, but business is often stifled by vacant roles. Talent Managers are faced with a hefty task of screening volume applications and often have a small team to support delivering against tight timeframes and quality standards. Candidates deserve to be seen and put themselves forward, at a time most suited to their schedules but are often judged based only on CV.

In a recent survey, 100% of our clients answered 10 out of 10 for how likely they are to refer Avita as a must have screening solution, and they all report significant improvement in their hiring. That’s the magic that drives our constant innovation.

Our purpose

To quickly, equitably and simply create authentic matches so recruiters, candidates and businesses alike can fulfil their potential. 

Our heart beats for Africa!

Yebo yes. Africa is a vibrant, unique and diverse continent, and we are committed to helping the continent reach its full potential.  

As a team of organisational psychologist and talent experts, we have a deep understanding for the unique hiring challenges that businesses, recruiters and candidates face across Africa.  

Transport difficulties and power outages don’t put a stop to interviews. Candidates can continue when works best for them. Every aspect of Avita is tailor-made for Africa.

We have a responsive South African team of software engineers, developers, client success managers and candidates support consultants that are ready to serve you and adapt Avita to your unique requirements.

Awards and recognition

Standard Bank brings together global thought-leaders and experts in their fields with their annual Top Women Awards and recognition platform.

We were very honoured to be selected as finalists in not one, but two categories during 2022!

Top Women Entrepreneur
Top Women in STEM

This award celebrates female entrepreneurs who are renowned in their field. The criterial is fierce, and to be considered entrepreneurs must demonstrate strong leadership skills, an eye for innovation, and must live the spirit of gender empowerment.



Use leading-edge technology to create impact. 


Genuinely create change for candidates so they can be seen and recruiters so they can succeed.


Give a voice to every candidate and give them a platform to be their authentic selves. Empower employers to make the best hiring decisions.


Some parties are not in a position of power. Treat everyone with respect.


Use technology to create good for all.

Kindness & Care:

Come at the problem with kindness. Treat all stakeholders with care.